Hotspot for politics: inside the cupola of the German Reichstag in Berlin

Hot Politics: cooking up language learning opportunities from election posters

It’s European Parliament election time all over the European Union – even, perhaps, in the UK after recent developments – which means that Europe is awash with slogans and soundbites again. And politics, not always a dirty word, can be great for linguists.

Political sloganism is a tightly-packed linguistic format that lends itself well to brains looking for new vocabulary and structures. As you walk through the placard-plastered streets of Berlin, Paris, Madrid and other European towns and cities, there is much to learn from the language used on all sides and across all arguments.

Billboards have blossomed over Berlin in recent weeks, illustrating the point nicely. I spent last weekend walking around the very sunny German capital, which right now serves up rich pickings for linguistically-minded politicos (or politically minded linguisticos?). A selection of them below give a taste of how voter-targeted, snappy political discourse can double as excellent source material for the language learner. *

Politics on the street: FDP poster in Berlin

Politics on the street: FDP poster in Berlin, “Europe remains our future”

Putting politics to good use

So why is this kind of language so useful?

Language microbites

For one thing, the language of political campaigning is satisfyingly bite-sized and concise. It often includes colloquialisms and phrasing that you can easily reuse in your own speech.

One way to view them is as micro-stimuli for vocabulary learning. They contain just enough content to provide new material to the learner, but are short enough not to overwhelm. That makes them perfect for language learning on the go (especially with Google Translate and Wiktionary handy to look up new words, and Anki ready to add them to your personal lexical bank). Phone in hand, you can positively milk those streets for vocab.

Politics on the street: FDP poster in Berlin

Politics on the street: FDP poster in Berlin, “Learn from people instead of just from books”

Opinion boosters

What’s more, political language is particularly rich in opinion-formulating language. You can synthesise this into your repertoire to spice up your own target-language conversations. Political slogans aim to get quickly to the point. By integrating the same kind of structures into your own speech, you can add flow to your speaking without getting bogged down in over-complex sentence construction.

In fact, that formulation of to-the-point, persuasive language still draws on ancient tricks of the political trade: rhetoric. This ancient art of arguing the case still has a lot to teach foreign language wordsmiths, and you can pick up plenty of tips from street sign politics.

If you can understand Norwegian, a recent episode of the ever excellent language podcast Språkteigen unpacks the political rhetoric behind a recent speech by Jens Stoltenberg, NATO Secretary General and former Norwegian PM. Well worth a listen!

Politics on the street: DGB poster in Berlin

Politics on the street: DGB poster in Berlin, “Worked a whole life long – that deserves respect!”

Talking points

For the same reason, poster text can act as a great, opinion-triggering stimulus for speaking with language learning peers or teachers. Do you agree with the sentiment? Why (not)? Truly, the printed messages around us cover all sides of political discourse. Let them prompt you to respond with your own, authentic reactions and counter-opinions.

Politics on the street: Die Grünen poster in Berlin

Politics on the street: Die Grünen poster in Berlin, “Only a social Europe is a strong Europe.”

Zeitgeist barometers

Finally, political campaign slogans also offer a unique snapshot of the current cultural landscape of your target language country. The hot topics of the day can be quite different from those in the world back home. Studying campaign material on the street can help you to read the Zeitgeist of your countries and cultures of interest.

Likewise, learning from material in the now is also a great way to bring your vocabulary up-to-date (especially if you used a rather old text to learn the basics from!).

Politics on the street: FDP poster in Berlin

Politics on the street: FDP poster in Berlin, “Let’s not leave digitalisation to the rest of the world.”


Election watch

All kinds of elections are happening all the time across our target language countries. Be in the watch-out for campaigns and the language they engender. You don’t even need to travel to far-off streets to get your fix, either. Websites and social media feeds can be a goldmine of polemical vocabulary. Very handy for those quiet periods between elections, too!

Not sure what to look out for online? Wikipedia collates useful political party lists for most countries. Here are a few to get you started:

*I should add that the sample of placards I photographed is not meant to imply any political bias – just the route I happened to walk along on that sunny day in Berlin!

The Houses of Parliament, the seat of British politics

Politics is good for you (and your language learning!)

We’ve all had enough of politics, right? Well, a bit of it might be good for you, if you’re learning a foreign language.

One of the biggest advantages of following politics in your target language is not just in new vocabulary learnt. It’s about the polemic – the skill of explaining and arguing a point. The skill of using language for argument and persuasion – rhetoric – is fundamental if you’re preparing for spoken exams that require you to discuss an issue, for example.

In fact, it’s a vital skill even if you’re not aiming for A-level oral exam stardom. Learning a language truly to communicate means being able to discuss, and not simply state facts. And if politics is anything, it’s an arena for (sometimes very heated) discussion. Introducing some politics into your language learning can provide a communicative dynamic that other topics struggle to ignite.

A new picture – or the wider picture?

So with so much politics about these days, why should we go after even more? Well, if you’re sick of politics in your own country, overseas political scuffles can be a welcome distraction. On the other hand, you can gain a fuller picture of your home country issues by following how they are perceived abroad. It’s truly fascinating as a British learner to see how political parties in other countries approach topics like Brexit. You can gain a unique perspective on your own country that the home media will never provide.

Following overseas political developments pays off in other ways, too. Through widening your own political lens, you appreciate much more the interconnectedness of the world. As linguists, we’re already great at seeing beyond borders. But bringing an explicitly political slant into your learning really plugs you into this global aspect of humanity.

Where to start

As with all authentic materials, the best place to start is personal interest. There’s little fun in only following a kind of politics that you don’t subscribe to in your home country. So begin with the political party / parties you support, and find their analogues in the target language country.

Doing this is as simple as googling “political parties in [your target language country here]”. You should get plenty of results, with Wikipedia articles being amongst the most useful. The following table from Wikipedia, for example, shows not only the current parliamentary parties in Norway, but also lists their ideologies. Great for matching your own politics to a target language party!

Politics in Norway - parliamentary parties listed on Wikipedia

Politics in Norway – parliamentary parties listed on Wikipedia

Once you’ve found a party / parties you’re have an interest in, take to social media to find out more. Major parties will invariably have a Facebook and Twitter account to follow. Their websites may also have blogs or news feeds, which you can add to your news reader if you have one (Feedly is quite good).

It’s always a good idea to follow target language accounts in your daily social media feeds. For one thing, it means that you’ll regularly be exposed to snippets of language, even when you’re not in ‘learning mode’. It helps to maintain a degree of language immersion in your day-to-day, which ultimately will lead to greater fluency.

Politics : the perfect package for new language

Once subscribed, the format of the language can be ideal for learning. Political language on social media is packaged perfectly for this purpose – possibly for all the wrong reasons! For one thing, it regularly consists of largely superficial soundbites. However, these represent concise, condensed nuggets of vocabulary and structure, and can be very easy to memorise. Consequently, you can work them into your own conversations or discussions in the language without too much effort.

Additionally, the format of some social media platforms is perfect for presenting language to learners. Twitter, with its character limit, forces the author to make snappy, impactful arguments in just a few words. Logical argument and rhetoric can often become keener under these circumstances, when the ‘fluff’ is pared down.

Twitter feed of the German SPD

Twitter feed of the German SPD

There is, of course, the danger of the ‘filter bubble’ or ‘echo chamber’. If you only follow parties you broadly agree with, you will lack a challenge to your argument. If you can stomach it – and are a real sucker for political punishment – it can be useful to follow some opponent organisations too.

Alternatively, to supplement all this you can also follow political news on target language news sites. In German, for example, I find that and the Frankfurter Allgemeine sites are superb for political news and commentary. Their advantage is (at least in theory) being non-partisan with a more balanced overview. The disadvantage is that they contain much weightier, wordier texts – a far cry from the soundbites and slogans of political feeds.

Control the flow and reap the benefits

As with all things, moderation is important. I’ve written an earlier post on the importance of detoxifying your social media feeds. Politics can be frustrating and exhausting to follow. But if you make it work for you as a linguist, it can be a real boon to your language (and wider) learning.

Which language do you choose out of 7,000 in the world?

Language choice: finding your Wonderland

With nearly 7,000 languages spoken in the world today, how do you choose which one(s) to study? It’s a question I often hear, but one I don’t really think about much. For me, language learning has always been an end in itself, first and foremost. I love dabbling, exploring, playing around with new languages.

But for someone new to the linguaphile world, it’s an understandable question. Can there be some logical approach to choosing a language to learn, all things being equal?

Number of native speakers

The most obvious practical consideration is language use; after all, language’s primary function is communcation, right? Just how much of the world will open up to you if you learn a language?

Ten of the world’s languages have over 100 million native speakers: in order, Chinese, Spanish, English, Arabic, Hindi, Bengali, Portuguese, Russian, Japanese and Lahnda (Western Panjabi). The polyglossically-minded might try to tackle all ten. This would grant you linguistic access to a staggering three-and-a-half billion of the world’s population. You could be transported to a random, populated spot of our world of 7.4 billion people, and have a nearly 50% chance of being able to speak the language!

Building bridges

However, random transportation isn’t really a thing. And a glance down that country list shows how far-flung and distantly distributed all these languages are across the map. Chances are, you don’t live next door to many of them.

Here, then, comes the just-over-the-fence / just-across-the-pond option. It’s the reason why so many British schoolchildren grow up learning French, German or Spanish. Pick a close neighbour, and learn about them – what better way to build bridges? (And boy, has there been a better time to build bridges?)

Being on the doorstep, there’s not only a ready supply of teachers and access to resources, but the chance to travel not too far to practise your skills. France is likely to be one of the first foreign countries British students set foot in. Spain is a short flight away and a hugely popular holiday destination for British families. In some parts of England, you can pick up Welsh language TV. There’s a lot to be said for learning a neighbouring language!

Then again, bridge-building does require a soupçon of warmth and goodwill towards neighbours, and this can sometimes seem in short supply.

The economy, stupid

You could be more mercenary, and decide that you’re going for the powerful countries. Cynically speaking, money is power these days, so you’ll looking at the languages of the top ten countries by GDP. That gives you English, Chinese, Japanese, German, French, Hindi (along with India’s other languages), Italian, Portuguese and Korean. Learn one of those, and you have the language skills to land a job in a country that’s doing pretty well for itself.

The trouble is, global politics changes so quickly. Devote ten years to learning English, and you might find that China has become the new superpower. Stick all your eggs in a German basket, and you might find that Poland has become the European economic powerhouse in a decade or two. Picking a language on its prospects as a world business language can seem a little like playing roulette.

Language as cultural key

Moreover, I’m not a cynic. There’s far more to life than money, and there’s even more to a country than GDP. Sometimes it’s hard to put your finger on exactly why a country or culture holds a certain fascination for you.

The reasons could be entirely romantic; ever since I was a kid, I’ve been intrigued by Nordic culture. I admit that has less to do with reality, and more to do with snow-and-ice depictions of reindeer, Norse gods and Vikings. The release of Disney’s Frozen did nothing to cure my Nordic romanticism. But realistic or not, therein lies the attraction for me, and it was the hook that got me into learning Norwegian and Icelandic.

There’s no shame in letting imagination lead your language choices. You’ll be more engaged, and greater engagement helps you to access that state of flow in which learning can (sometimes) feel effortless. If you can handle the disillusionment when your imagined wonderland turns out to be quite everyday (Norway isn’t full of Vikings, disappointingly), then you might also spark a lifelong love affair with the your target language culture.

Language as Heritage

Linked to these romantic ideas, but closer to home, we have heritage reasons for language choice. Again, motivation is likely to be high with this rationale – there’s the feeling that you can get close to your roots, your ancestors, your soul, when learning a language with regional links to your family.

Barely 50,000 people speak Scottish Gaelic as a first language today, but all the economics and utility in the world won’t take the shine off learning it if you know your forebears may have used it.  And sometimes, the passion can lead to rebirth, as seen in the re-blossoming of Welsh, and the beginning of a Cornish language revival.


Still can’t decide? Well, maybe you don’t have to. You could take a broader brush, and study language in general.

A good way to get a general feel for a lot of languages is to study their reconstructed development from proto-language. There is something awe-inspiring about reading how our ancestors (probably) spoke. You can get a sense of the depth of history when you see how a word you use every day developed from a root that emerged thousands of years ago.

There are some excellent books on Indo-European, for example, which go into great detail about vocabulary and grammar:

Others, like Routledge’s The Indo-European Languages, or the even more specific The Germanic Languages, give snapshots of the modern members of the language family, while highlighting their relationships to each other. Either way, you’ll get a fascinating glimpse into how language, and culture, spread and diversify. Seeing links between languages can also help strengthen your understanding of how a given, single one works.

As for me…

At school I learnt French and German, then German and Spanish at university (bridge-building and economics, you might think). But then – I must admit – practical, dry, real-world reasoning went out of the window. Language is the whole point now – there’s doesn’t need to be a reason beyond because I like it. I’m just drawn to particular countries and cultures, and this is what guides my choices.

Often, it’s down to which places are cheapest to travel to – Polish is definitely attractive at the moment! Other times, you’ll be bewitched, and keep going back despite the expense (thanks, Norway and Iceland). I love travelling, being abroad, trying to communicate and making friends in a foreign language. And I’ll grab every opportunity I can to do that!

Find your Norway / Iceland / Poland / Wonderland and pursue it. All the practical reasons in the world won’t trump passion.

Change may be accelerated by societal pressures.

Change, society and the language learner

Language never stands still. As learners, we study a moving target. The only constant is change.

It’s something that hits you when you learn from old textbooks. Many old, forgotten language courses still have mileage in them, especially if you like learning the nuts and bolts of grammar early on.  You do have to keep one eye on the relevancy of the language learnt, though.

For instance, I’ve learnt a lot over the last couple of months from a Teach Yourself Polish edition that was originally published in 1948. It’s no longer available in print, but it really suits my learning style; I’ve not found a gentler, clearer introduction to Polish grammar in anything newer.

Language reflects social change

Saying that, the world, and the vocabulary that reflects it, have changed a lot since 1948. I won’t find the Polish for computer or mobile phone in there, for example. Neither will I be able to talk about my job (developing language learning software). I can’t even talk about recent political events (what’s the Polish for Brexit or fake news?).

These sweeping and rapid changes tend to affect the content words of a language. Generally speaking, the function words – those nuts and bolts like articles, conjunctions and pronouns – are slower to change. It has taken centuries, for example, for English to whittle down the pronouns ‘thou’ and ‘ye’ to a single ‘you’.

Brave new world

However, we live in times that see status quo smashed and long-held tendencies bucked. One explanation for this may be the increasing speed of information flow through society. Social media facilitates this flow,  catalysing societal change; language, mirroring society, reveals these changes in an ever quicker pace of change.

Recent developments in Sweden, and more recently, Norway, illustrate this society-language two-step nicely. With the emergence of new gender categories such as trans and non-binary, language was left wanting. Swedish han (he) and hon (she) no longer reflected the reality many want to talk about. Broad support to plug this gap led to the adoption of a new, gender-neutral pronoun, hen. The Swedish Academy finally recognised the word in its official word list in 2015. Today, Norway’s Labour Party leads calls for the same in Norwegian, continuing a pace of language change that does not even leave function words untouched.

It’s worth noting that there is nothing truly new about gender neutrality in language. Languages like Finnish and Turkish have long lacked a marker for gender in the equivalent of he/she. The difference is that their systems, presumably, evolved over millennia of language change; Swedish and Norwegian hen have emerged in just a few years, testimony to this new world of rapid change.

Stay ahead of change

So how can the language learner cope in this world? Well, sweeping functional changes are still rare in language, despite the hen example. Changes in usage and convention can happen from generation to generation, like shifts in the Swedish use of ‘you’. Still, these changes won’t make you unintelligible (and nothing a few days in the country won’t cure!).

Otherwise, there are a few tactics you can keep in mind to protect your language skills from becoming outdated.

Be on the lookout

It is important to arm yourself with cultural awareness when using slightly older materials. With old texts, bear in mind that the political world may have shifted; my 1948 Polish course, for example, is littered with military terms, doubtlessly useful to friends and relatives of Polish service personnel settled in the UK post-war. Less useful to me, I’m aware of the vocab I can probably ignore for now.

The names of countries may even have changed; pre-1989 German materials are historical documents in themselves, attesting to a still divided country. The terms for languages themselves may be different; texts on Serbo-Croat for learning the language of Yugoslavia have been swept away in favour of separate texts on the Serbian and Croatian of now independent countries.

Actively build vocabulary

Be aware of how the world has changed; actively seek to plug gaps your learning resources. Google Translate is being updated constantly, so great for finding single terms on modern life. Use tech / computer / lifestyle magazines in the target language to mine for new terms (Readly is a useful subscription service featuring many foreign titles).

Keeping ahead of language change with Google Translate

Keeping ahead of change with Google Translate

Read all about it

Read current affairs in your target language as widely as possible. Online news is (generally) a cost-free way of doing this. Here is a nice list of foreign language outlets to start with. Expose yourself constantly to the topics of the day, and note any new terms for learning. I use Evernote and Anki for adding terms to my vocab bank.

Intimidated by advanced news texts as a beginner? Some media outlets cater for learners of the language. German learners might like to try this podcast by Deutsche Welle, featuring the news of the day in deliberately slow, uncomplicated German. A similar service for Spanish learners is provided by

Embrace it

Finally, don’t see language change as a hindrance. Rather, be intrigued by it, and strive to follow developments in your target language country. Learning how a language has changed / is changing can increase your familiarity with both the language and the society it belongs to.

It illustrates perfectly how language should never be studied in isolation on a textbook page, but ‘in the wild’ as a living, breathing creature.

Thanks again to the brilliant NRK radio programme Språkteigen, who recently ran the story of ‘hen’ in Norway, and provided the inspiration for this post!