It’s European Parliament election time all over the European Union – even, perhaps, in the UK after recent developments – which means that Europe is awash with slogans and soundbites again. And politics, not always a dirty word, can be great for linguists.
Political sloganism is a tightly-packed linguistic format that lends itself well to brains looking for new vocabulary and structures. As you walk through the placard-plastered streets of Berlin, Paris, Madrid and other European towns and cities, there is much to learn from the language used on all sides and across all arguments.
Billboards have blossomed over Berlin in recent weeks, illustrating the point nicely. I spent last weekend walking around the very sunny German capital, which right now serves up rich pickings for linguistically-minded politicos (or politically minded linguisticos?). A selection of them below give a taste of how voter-targeted, snappy political discourse can double as excellent source material for the language learner. *
Putting politics to good use
So why is this kind of language so useful?
For one thing, the language of political campaigning is satisfyingly bite-sized and concise. It often includes colloquialisms and phrasing that you can easily reuse in your own speech.
One way to view them is as micro-stimuli for vocabulary learning. They contain just enough content to provide new material to the learner, but are short enough not to overwhelm. That makes them perfect for language learning on the go (especially with Google Translate and Wiktionary handy to look up new words, and Anki ready to add them to your personal lexical bank). Phone in hand, you can positively milk those streets for vocab.
What’s more, political language is particularly rich in opinion-formulating language. You can synthesise this into your repertoire to spice up your own target-language conversations. Political slogans aim to get quickly to the point. By integrating the same kind of structures into your own speech, you can add flow to your speaking without getting bogged down in over-complex sentence construction.
In fact, that formulation of to-the-point, persuasive language still draws on ancient tricks of the political trade: rhetoric. This ancient art of arguing the case still has a lot to teach foreign language wordsmiths, and you can pick up plenty of tips from street sign politics.
If you can understand Norwegian, a recent episode of the ever excellent language podcast Språkteigen unpacks the political rhetoric behind a recent speech by Jens Stoltenberg, NATO Secretary General and former Norwegian PM. Well worth a listen!
For the same reason, poster text can act as a great, opinion-triggering stimulus for speaking with language learning peers or teachers. Do you agree with the sentiment? Why (not)? Truly, the printed messages around us cover all sides of political discourse. Let them prompt you to respond with your own, authentic reactions and counter-opinions.
Finally, political campaign slogans also offer a unique snapshot of the current cultural landscape of your target language country. The hot topics of the day can be quite different from those in the world back home. Studying campaign material on the street can help you to read the Zeitgeist of your countries and cultures of interest.
Likewise, learning from material in the now is also a great way to bring your vocabulary up-to-date (especially if you used a rather old text to learn the basics from!).
All kinds of elections are happening all the time across our target language countries. Be in the watch-out for campaigns and the language they engender. You don’t even need to travel to far-off streets to get your fix, either. Websites and social media feeds can be a goldmine of polemical vocabulary. Very handy for those quiet periods between elections, too!
Not sure what to look out for online? Wikipedia collates useful political party lists for most countries. Here are a few to get you started:
- 🇫🇷Political parties in France
- 🇩🇪Political parties in Germany
- 🇮🇹Political parties in Italy
- 🇪🇸Political parties in Spain
*I should add that the sample of placards I photographed is not meant to imply any political bias – just the route I happened to walk along on that sunny day in Berlin!