I keep coming across what you might call polyglotised products lately. You know the kind of thing: emblazoned with motivational or humorous snippets in a number of languages, usually achingly corny and twee, and all too often containing a few errors to create some associated unintended comedy. From the welcome to… artwork at airports to that multilingual Christmas cross-stitch that comes out once a year, you can find multilingual cheesiness in all sorts of places.
As naff as they can be, there is something snugly positive about these chintzy embellishments. For the wistful polyglots, they’re a nod to the world beyond. For the philosophical, they acknowledge that despite language differences, humans tend to express the same kinds of everyday thoughts the world over. And for the rest of us, they’re just plain fun. I think they deserve to be celebrated whenever we see them in our otherwise blandly monolingual societies.
I spotted a corker of one recently: a polyglot ashtray, sitting incongruously outside a café pub in the city centre. It’s all the sweeter for the fact that it looks homemade, and well-loved, judging by the wear around the edges. There’s that folk irony there too, a hint of sarcasm, with the – ahem – hilarious decision to adorn an ashtray with “I will quit tomorrow”. Firmly in the “my other car’s a Lamborghini” tradition. Just glorious.
In any case, these things bring a dash of light-hearted silliness to a sometimes dark world, not to mention a smile to the face of those that understand a snatch of their target language in them.
Three polyglot cheers for cheese!